Tuesday, October 5, 2010

Welcome to my branding blog!

Welcome to my branding blog!
Branding forces management to articulate, plan and manage what they want the brand to achieve for the organization over the next 3-5 years, relative to customers growth, revenue and profit contributions.  This is why we should love branding.
Through my blog, I will be talking about some brand topics such as brand loyalty and brand personality. 
I hope you will enjoy it.

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