Brand Story
Every brand has a story. It helps the customer know what business it is and what field it active is.
Brand story is important because it drives the customer’s actions. If a customer like your brand story which talks about your company that is clear, compelling and differentiating, he or she will be more likely to buy from you, pay more to you. Otherwise, if the brand story is not very clear, compelling or differentiated, the company will not realize all of the potential that is possible with the customers.
The story of brand name is important factor in the relationship with customers. It enhances the level of awareness and the consideration. This is motivating the repeated cycle of growth and profitable.
Personally, if I want to buy a car, the safety issue will be the first issue on my mind. Volvo is a good choice. For many years, Volvo supports the story which is you should feel safe sitting in a Volvo. There is emotional connection between a customer and a product. For Volvo, it will be safety.
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